Sunday, April 6th, 2014
Public Relations (Part 6)
Haman v. Mordecai*
Haman sought to destroy all the Jews who were throughout the whole kingdom of Ahasuerus--the people of Mordecai.
Then Haman said to King Ahasuerus, 'There is a certain people scattered and dispersed among the people in all the provinces of your kingdom; their laws are different from all other people's, and they do not keep the king's laws. Therefore it is not fitting for the king to let them remain. If it pleases the king, let a decree be written that they be destroyed...'
In the name of King Ahasuerus it was written, and sealed with the king's signet ring. And the letters were sent by couriers into all the king's provinces, to destroy, to kill, and to annihilate all the Jews...
When Mordecai learned all that had happened, he tore his clothes and put on sackcloth and ashes, and went out into the midst of the city. He cried out with a loud and bitter cry. He went as far as the front of the king's gate.
Esther 3:6,8-9,12-13; 4:1-2 (NKJV)
The Book of Esther is a story of love and courage. It stars Esther, a Jewish beauty who won the heart of King Ahasuerus in a royal competition; Mordecai, her older cousin who raised the orphaned girl as his daughter; and Haman, the king's top advisor who hatched an evil plan.
The plan revolved around Haman's hatred of the Jews, Esther's secret identity as a Jew, Mordecai's refusal to bow down to Haman and the king's ignorant acceptance of a cleverly disguised plot 'To annihilate all the Jews.'
Haman accomplished a public relations coup: a defamation campaign spread by government couriers to every person in the empire. They posted a terrible new law to be read in every language. Its content: In one year's time, all Jews would be killed and their property confiscated. Today we would all it genocide.
Mordecai's protest was immediate, public, loud and bitter. By it, he gained support for the cause of the Jews--especially from Esther, his cousin and the wife of the king. She was called to risk her own life to save the lives of many--and so she did.
Esther won the favor of her husband, the king, in a valiant and resourceful way. Haman was exposed. Mordecai became a national hero and another decree was issued: 'In the name of King Ahasuerus, sealed it with the king’s signet ring, and sent letters by couriers on horseback, riding on royal horses bred from swift steeds' (Esther 8:10). The Jews would triumph!
Actors, models and talent for Christ: consider five lessons from the Book of Esther:
1) Public relations is important and every word counts.
2) The enemy seeks to steal your destiny and destroy your reputation.
3) 'Be as wise as serpents' (Matthew 10:16) and outsmart him.
4) 'Only be strong and very courageous' (Joshua 1:7).
5) God is on your side, and the good guys win in the end.
To Be Continued...
* The Book of Esther: http://www.biblegateway.com/passage/?search=Esther+1-10&version=NKJV
P.S. To read the other devotions in this series, please see the Public Relations series.